Our Team

At Biocom, we pride ourselves on ensuring that our five values are represented in everything that we do as an organization for you our members. Teamwork. Commitment to service. Passion for the cause. Innovation. Striving for excellence. Biocom's team believes and lives by each of these values. We know that competition exists for your time, input and dollars and Biocom is confident that it can provide you with the best value for your contribution.

Click on each member to learn more

Arlene Arreola

Senior Designer
858.455.0300 Ext. 121
858.455.0022 Fax

Arlene Arreola Senior Designer

Arlene Arreola is the Senior Graphic Designer at Biocom and is responsible for most of the marketing materials that you see here at Biocom. She has been part of the Biocom family for over 5 years. She has her degree in Graphic Design and is constantly updating her tech knowledge with classes at UCSD and through online courses. Prior to joining Biocom she worked as a packaging designer. Arlene enjoys being creative even in her spare time and enjoys coloring outside of the lines.


Ashleigh Berry

Associate Manager of Events
858.455.0022 fax

Ashleigh Berry Associate Manager of Events

Ashleigh Berry is the Associate Manager of Events at Biocom and is responsible for creating valuable events for Biocom and its members. Ashleigh has been a part of Biocom for over two years and also sits on both the HR and Medical Device Committees. She has her bachelor's degree in psychology from San Diego State University and is currently pursuing an Events Management Certificate from the University of San Diego. In her spare time she is still an events planner, organizing all the social activities for her friends. If she is not at work you can most likely find her at the beach.


Liisa Bozinovic

Executive Director, Biocom Institute
858.455.0300 Ext. 120
858.455.0022 fax

Liisa Bozinovic Executive Director

As the Executive Director of the Biocom Institute, Liisa is leading this charitable organization arm of Biocom that provides industry-vetted training leading to employment and helps individuals move up the corporate ladder. The Institute is a champion for science and technology innovation, education, access to healthcare, the environment, empowering the next generation, and the green economy. Since its inception in 2008, the Institute has helped raise over $11MM and has revolutionized a demand-driven system that accurately addresses the constantly evolving bioscience landscape-today.

Formerly the Controller and Director of Human Resources for Biocom, Biocom Institute and Biocom Purchasing Group, Liisa spent over eight years in those roles. Her outreach to Biocom membership included a focus on Industry Human Resource and Finance Professionals and she served as Biocom Institute Treasurer for the five years prior to taking over as Executive Director. Liisa previously held a senior leadership position in Finance and Human Resources for an OEM Medical Device Developer/Manufacturer in North Carolina.

Liisa holds a degree in Accounting from Michigan State University and earned her CPA in Michigan.


Patty Cooper

Executive Director, California Biotechnology Foundation
858.455.0022 Fax

Patty Cooper Executive Director

Patty Cooper joined the California Biotechnology Foundation (CBF) in 2006 as Executive Director in charge of designing and implementing an education and outreach program whose goal is to promote a greater understanding of the Life Sciences industry in California.

Before joining CBF she was Director of Californians Allied for Patient Protection (CAPP), a coalition to protect access to care and patient safety through California's landmark Medical Injury Compensation Reform Act of 1975 (MICRA). In that position, she was responsible for the direction and implementation of all activities and programs needed to carry out the mission of protecting MICRA, including educating elected and appointed officials about MICRA, implementing a grassroots program to educate healthcare providers on the importance of MICRA protection, and directing media communications and presentations regarding the importance of MICRA and its key provisions.

Prior to joining CAPP, Patty served as the Marketing Director for EIP Associates, a statewide land use planning firm. She began her career as a Constituent Liaison for the Chair of the Sacramento County Board of Supervisors, and as a Manager and Legislative Associate for two Lobbying firms, Keene and Associates, and Fred Hiestand Associates.

Patty holds a bachelor's degree in History from the University of Oregon.


Shaye Exner

Senior Director of Conferences & Corporate Sponsorships
858.455.0300 Ext. 109
858.455.0022 fax

Shaye Exner Senior Director of Conferences & Corporate Sponsorships

As the Senior Director of Conferences & Corporate Sponsorships, Shaye directs all the sales efforts at Biocom related to the 60+ events and four conferences organized each year. She ensures corporate sponsors are receiving valuable exposure to the life science community and seeing a strong return on their investments. In addition to creating and managing the relationships with all sponsors, Shaye also oversees the programming and content development for all events produced by Biocom's events department.

Shaye, who graduated from the University of Buffalo (SUNY) with a Bachelor of Arts degree in Psychology, began her career as a counselor of emotionally disturbed children, working for Catholic Charities. After moving to California she decided to focus on life science which was a new and exciting industry for her. She began working at Biocom in 2002 as a member of the Purchasing Group staff where she managed the relationships with the premier suppliers and acted as liaison between Biocom members and PG vendors.

Shaye currently sits on the Board of Directors of the Combined Health Agencies (CHAD). Shaye is a huge Disney fanatic and believes that the Magic Kingdom really is the happiest place on earth!


Laure Fabrega

Associate Director of Federal Affairs

Laure Fabrega Associate Director of Federal Affairs

Laure joined Biocom in 2013 to open the Washington DC office, establishing Biocom's first permanent presence in the nation's capital. She is responsible for managing and implementing Biocom's federal policy agenda, and proactively lobbies federal officials to advance the interests of BIOCOM's members.

Prior to joining Biocom, Laure worked for the U.S. House of Representatives for 4 ½ years, most recently as a Senior Legislative Assistant, overseeing health care policy, intellectual property policy, and appropriations & budget, among others.

Laure has a Bachelor of Arts in Political Science and a Masters' Degree in Public Affairs and Political Communication from the Institute of Political Studies ("Sciences Po") of Bordeaux. She also graduated from the Institute of Business and Government Affairs at Georgetown University.

Laure has been involved in several political campaigns at the national level, and currently serves as a 2013 Public Policy Fellow for the Fund for American Studies.


Mary Fromson

Executive Assistant
858.455.0300 Ext. 106
858.455.0022 fax

Mary Fromson Executive Assistant

Mary has provided executive administrative support to Joe Panetta, President & CEO of Biocom since late 2011. She also assists our Executive Committee and Board of Directors. Her background includes over 25 years of past experience supporting several high profile executives in San Diego, including Biocom Life Director, Kennon Baldwin. She is a native San Diegan, having been raised in the Clairemont area, where she attended Kearny High School and Mesa College. She currently lives in Tierrasanta with her architectural designer husband Stuart and their dog Max. She has a passion for all things equine, and spends most of her free time with her beloved horse, Spirit.


Tracy Griffith

Associate Director of Finance and Operations
858.455.0300 Ext. 122
858.455.0022 fax

Tracy Griffith Associate Director of Finance and Operations

As the Associate Director of Finance and Operations for Biocom, Tracy's responsibilities encompass many aspects of our organization including budgeting, finanacial reporting and oversight of the accounting and IT functions. Tracy joined Biocom in 2005 and spent many years as the Office Manager gaining increasing responsibility for the accounting and finance functions prior to taking on her current role. Her incredible problem solving skills keep our organization running smoothly. Tracy has a long history working in the life science industry; she previously worked for an IRB (Independent Review Board) for 5 years. Tracy enjoys spending time with family, crafting and boogie boarding in the summer months.


Jimmy Jackson

Vice President of Public Policy
858.455.0300 Ext. 102
858.455.0022 fax

Jimmy Jackson Vice President of Public Policy

Jimmy Jackson is the Vice President of Public Policy for Biocom. In this role since September of 2005, he oversees government affairs and public policy for the organization.

Prior to Biocom, Jackson served as the Chief of Staff for State Senator Dede Alpert (retired).

Jimmy holds a B.A. from San Diego State University. He is a regular guest lecturer in many settings on government and advocacy.

Jackson has also been active in the community. He has served as a volunteer for the American Red Cross, and as a member of the Board of Directors and President of both the Children's PKU Network (a national non-profit) and the Crime Victims Fund (a local non-profit)


Kira Jenkins

Director of Membership
858.455.0300 Ext. 117
858.455.0022 fax

Kira Jenkins Director of Membership

As the Director of Membership, Kira is responsible for ensuring business growth through directing and managing all sales activities. She identifies and engages new opportunities for membership within the life sciences industry while maintaining Biocom's existing 550 members companies.

Kira also formed and spearheads Biocom's Member Services and CRO committees. The Member Services committee generates leads and discusses new member benefits while the CRO committee fosters the creation of an outsourcing community while identifying ways to connect local companies to this expanding network.

Prior to Biocom, Kira was the Manager of Communications at the San Diego Telecom Council. In this role she was directly responsible for coordinating more than 100 telecommunications events a year including their 30 Special Interest Groups. She created an implemented their national marketing plan and wrote the copy for all their marketing materials including publications, direct mail, marketing collateral, website promotion, print advertising and technical press releases.

Kira holds a Bachelor of Arts degree in Communications from Cal State University, San Marcos. In her free time, Kira enjoys running and spending time with her two kids.


Jennifer Landress, CMP

Sr. VP and Chief Operating Officer
858.455.0300 Ext. 105
858.455.0022 fax

Jennifer Landress, CMP Sr. VP and Chief Operating Officer

Jennifer Landress, CMP, an experienced executive with more than 15 years' experience in budget management, membership, marketing and event development and execution is the Sr. VP and Chief Operating Officer for Biocom. Prior to this she held the position of Vice President of Corporate Relations.

Jennifer oversees the budget, management and goals development for the organization. Additionally, she leads the organization's marketing and events departments to identify opportunities for increased visibility for Southern California life science companies as well as the expansion of the southern California life science community. She is also responsible for Capital Development, Board management and the Biorenewables initiative.

Prior to her employment at Biocom, she was Director of Operations for the Biotechnology Industry Organization (BIO), the world's largest biotechnology organization with more than 1,200 members worldwide.

Jennifer has a Bachelor of Arts Degree in English from Bucknell University and is a Certified Meeting Professional. She resides in San Diego with her husband, Bo, and three children. She is a member of the Board of Directors for Team California and the San Diego Workforce Partnership. Close

Emily Leathers

Administrative Assistant and Receptionist
858.455.0300 Ext. 100
858.455.0022 Fax

Emily Leathers Administrative Assistant and Receptionist

Emily joined BIOCOM in December 2012. She helps keep Biocom organized by managing the organization's calendar and maintaining many office administration functions. Emily also works with the Public Policy team, assisting with records, meetings, and events.

Previously, Emily worked as a substitute teacher for the Santee School District, teaching in elementary and junior high classrooms. She has a Bachelor of Arts degree in English from San Diego State University. Emily enjoys hiking and hanging out with her big puppy, Hank.


Sara DW Pagano

Managing Director, San Diego Festival of Science & Engineering
858.455.0300 Ext. 131
858.455.0022 Fax

Sara DW Pagano Managing Director, San Diego Festival of Science & Engineering

With over a decade of non-profit and event experience, Sara joins the Biocom team after executive leadership positions with USO San Diego and Discover Pacific Beach - Business Improvement District. With an emphasis on community outreach, fundraising, public relations and volunteer management, she brings a myriad of skills and expertise to the Festival. An east-coast transplant from Massachusetts, she graduated from Westfield State College with a Bachelor of Science in Education and also holds a certificate from University of San Diego's Event Management Program.


Joseph D. Panetta

President & CEO and Member, BIOCOM Board of Directors
858.455.0300 Ext. 100
858.455.0022 Fax

Joe Panetta President & CEO

Joe Panetta became the first appointed President & CEO of Biocom in 1999 as the association initiated a new advocacy and growth agenda. He represents more the 550 member firms as the strategic leader of the organization, working with his senior management team, Executive Committee and Board of Directors to create the vision and strategy for Biocom in pursuing its mission of accelerating the success of the Southern California life science industry. He advocates actively for the membership with partner associations, the public and political leadership nationally. His reports include the executive teams of the Biocom Purchasing Group, the Biocom Institute and the CA Biotechnology Foundation.

Joe has more than 30 years of career experience in government, biotechnology and corporate sectors, including roles as a senior policy analyst with the U.S. EPA in Washington, D.C, Vice President of Regulatory and Public Affairs for San Diego-based Mycogen Corporation and Global Leader of Biotechnology Governmental Affairs for Dow Agrosciences. He is a member of the Board of Directors of the San Diego Chamber of Commerce, the San Diego Regional EDC and CONNECT, Chair of the Board of the CA Biotechnology Foundation, and former Chair of the Board of the San Diego Workforce Partnership and the Council of State Bioscience Associations.

Joe earned a Bachelor of Science degree in biology from LeMoyne College and a Master of Public Health degree in industrial and environmental health from the University of Pittsburgh. He is a graduate of the Brookings Institution program for executives and the Harvard program on negotiation. His pursuits outside of Biocom include completing the Rock and Roll Marathon in 3:39:42, zip lining in Costa Rica, and diving to 650 feet in a nuclear submarine.


Michelle Wright

Manager of Membership
858.455.0300 Ext. 116
858.455.0022 fax

Michelle Wright Manager of Membership

Since 2008, Michelle has been working closely with Biocom members to ensure they maximize their membership benefits as well as actively recruiting new members. She's passionate about the value of BIOCOM membership and shares that passion with everyone she meets. She leads Biocom's medical device committee which puts on quarterly medical device events targeting medical technology including the Annual Medical Device and Diagnostics Expo. Her previous work experience includes marketing in the tourism industry and working with disadvantaged children. She loves taking advantage of San Diego's great weather by running and being near the sparkling beaches of San Diego.


Tim Crowley

Associate Director of Operations
Biocom Purchasing Group
858.455.0300 Ext. 115
858.455.0022 Fax

Tim Crowley Associate Director of Operations

Tim Crowley is the Associate director of Operations and has worked for Biocom Purchasing Group since January 2011. His duties include managing Biocom databases, process automation, reporting, and management of the Purchasing Group RFP process. Before he started at Biocom, Tim worked with staff at Seattle Radiology to help implement Great Planes ERP. He attended Western Washington University and graduated with a degree in Manufacturing and Supply Chain Management as well as a minor in Engineering. He is currently working to get his certificate as a Salesforce admin and developing his knowledge in web application development.


Heather Ramsay

Marketing & Communications Manager
Biocom Purchasing Group
858.455.0300 Ext. 111
858.455.0022 Fax

Heather Ramsay Marketing & Communications Manager

As the Marketing & Communications Manager for the Biocom Purchasing Group, Heather supports the relationships between Purchasing Group Suppliers and Biocom Member Companies by developing and implementing key marketing strategies. She assesses the membership needs and works with other members of the Purchasing Group team on creating programs to ensure customer satisfaction.

Heather joined the Biocom team from AIG Insurance in New York, NY where she was the Marketing Communications Specialist servicing over 90 countries and 43,000 employees. She holds a Bachelor's Degree in Marketing from the University of Delaware and has a strong passion for photography and travel.


Rick Fultz

VP of Business Development for Biocom
Managing Director of the Biocom Purchasing Group
858.455.0300 Ext. 114
858.455.0022 Fax

Rick Fultz VP of Business Development for Biocom
Managing Director of the Biocom Purchasing Group

In his role as VP of Business Development, Rick overseas membership and sponsorship efforts, business development opportunities, and serves on the senior leadership team for the organization. In addition to his role within Biocom, he has overall responsibility for leading the Biocom Purchasing Group team. Rick's team is responsible for all aspects of contract administration, member education, and business development for the Purchasing Group.

Prior to his time at Biocom, Rick has led for profit and non-profit sales and development efforts with similar success and has served as an Executive Director for a local non-profit.

Rick has a Master's Degree in Public Policy from New England College and a Bachelor's Degree in Economics from the University of Delaware. He spends his off time with his wife chasing around their three hyperactive children. He also spends his time injuring himself in all kinds of athletic activities and living out his unfulfilled professional sports dreams by coaching his kids in various sports.


Jane Zeyak

Senior Events Coordinator
Biocom Purchasing Group
858.455.0300 Ext. 110
858.455.0022 Fax

Jane Zeyak Senior Events Coordinator

Jane manages the Employee Perks Program, coordinates events and provides administrative support for the Biocom Purchasing Group. Her main initiative is to help Biocom members utilize the benefits available through the Purchasing Group. Prior to working with the Biocom Purchasing Group, she spent over 6 years teaching at Francis Parker Lower School.

As a San Diego native, Jane attended Helix High School where her leadership roles began as President of the California Scholarship Federation and class Vice President. She went on to graduate cum laude from San Diego State University with a BA in History and minor in Political Science. She currently lives in Bay Park with her dog, Peaches and enjoys cooking and playing tennis in her free time.


Wendela Heering

Marketing Coordinator
Biocom Institute
858.455.0300 Ext. 128
858.455.0022 Fax

Wendela Heering Marketing Coordinator

To promote Biocom Institute's programs and initiatives, Wendela coordinates the organization's branding and marketing efforts, does community outreach and graphic design. She started at Biocom in 2011 as human resources intern and feels fortunate to have gotten many opportunities within the organization since then; from administration, program coordination to marketing roles between Biocom and Biocom Institute.

Wendela holds a bachelor's degree in fashion & branding from the Amsterdam Fashion Institute and a post graduate in strategy-, vision- and concept development in advertising from the Hallo Academy in Amsterdam. She moved to San Diego 4 years ago from The Netherlands with her French husband Arnaud. Wendela loves spending time in the outdoors with her husband, with friends and her dog Maya.


Ashley Reynolds

Program Manager
Biocom Institute
858.455.0300 Ext. 129
858.455.0022 Fax

Ashley Reynolds Program Manager

As Program Manager, Ashley's duties include general operations and organizational management as well as community engagement and program creation. She started as an intern for Biocom in 2010 and has been a full time employee of the Biocom Institute since February 2011. Ashley also head's the outreach and enrollment process for the BioCollaborative Life Science Immersion Program for those seeking to find Professional Development in the Life Sciences.

Prior to accepting a position at Biocom Institute, she worked as a Biology Instructor for the Elementary Institute of Science where she created and taught biology related lesson plans to youth aged 6 to 14. Ashley has earned a B.S. in Biology from the University of California, Riverside in 2009, a Biotechnology Laboratory Technician Certificate from California State University, San Marcos in 2010 and is currently completing her thesis for M.S. in Regulatory Affairs at San Diego State University with an expected graduation date of December 2013.

Ashley has many talents, among the most humorous is her ability to perform double jointed tricks using her fingers and toes.