Skip to main content

Commercialization Boot Camp


September 28, 2018 8:30 amSeptember 28, 2018 5:30 pm


Fremont Marriott Silicon Valley
46100 Landing Parkway
Fremont, CA 94538

Registration Closed

Biomedical Manufacturing Network
Biomedical Engineering Society (BMES) – SF Bay Area Industry Chapter
BioSupply Management Alliance (BSMA)
Cal State University, East Bay

City of Fremont
proudly present our inaugural

Commercialization Boot Camp

This day-long intensive seminar is for mid- to upper-level scientists and engineers and executive-level individuals from startup companies seeking to gain insight into the steps and strategies required to bring a new biomedical product to market. Network with industry peers while learning through interactive sessions related to Forecasting, Product Design, Product Piloting and Commercialization. Our objective is to help participants strengthen their ability to develop firm strategy, manage the process of product design and piloting, and commercialize new products.

Space is limited to 50 emerging leaders from large and small companies. Registration is required.

EARLY BIRD PRICING! Register before September 14 and save $50.
Early bird registration: $195
After September 14, 2018: $245


8:00 – 8:30am Registration and Networking

  • Morning refreshments will be provided
8:30 – 9:00am Utilizing Local Industry Organizations to Help You "Pull Up Your Boot Straps"
​Christina Briggs, Director of Economic Development, City of Fremont
Gregory Theyel, PhD, Director, Biomedical Manufacturing Network
Michelle Nemits, Senior Director of Business Development, Biocom
Devendra Mishra, Executive Director, BioSupply Management Alliance (BSMA)
  • The organizations of the City of Fremont, Biomedical Manufacturing Network, Biocom and BSMA work closely with startup companies from their inception to maturity as profitable businesses to provide resources, connections and professional development that enables their success. Leaders of these four organizations will provide a road map for entrepreuneurial enterprises to augment their scarce resources and talents, and leverage the value of the network.
9:00 – 9:30am Keynote Address

9:30 – 9:45am Break

9:45 – 11:00am MODULE 1: Product Design
Andy Switky, Founder at Code Name Collective and Former Associate Partner, Managing Director of Healthcare Design, Director of Manufacturing at IDEO, and founder of IDEO Shanghai
  • Product design must include the translation of customers' needs into technical requirements and design parameters. This module teaches the gathering and analysis of customer needs data, and the translation of needs data into technical requirements and design parameters.
11:00 – 12:15pm MODULE 2: Strategic Forecasting
Lori Lai, PhD, Director of Product Management, Talis Biomedical Corporation
  • Organizations use strategic forecasting to support decisions about their future strategic positioning. Forecasting helps companies align their business with future demand and strategically commercialize their new products and services.
12:15 – 1:00pm Networking Lunch

1:00 – 2:15pm MODULE 3: Piloting for Product Enhancement
Nelli Theyel, PhD, Senior Manager, Market Planning Lead, BioOncology & Immunology at Genentech
  • Piloting is critical for product enhancement and manufacturing. Effective piloting enables testing the product to see how well it works, development of relationships with likely customers, and consideration of additional features that should be added to the original product to optimize the solution for the customer.
2:15 – 2:45pm Break

2:45 – 4:00pm MODULE 4: Commercializing New Products
Mike Zuerlein, PhD, Former Director, Manufacturing Engineering at Illumina
  • Teams developing a new product often face a formidable gap between their concept or prototype and commercializing their product. This module will teach design for manufacturability and quality and cost review in order to move a new product to commercialization.

​4:00 – 4:30pm Closing: Final Thoughts and Evaluation

4:30pm Networking Happy Hour


Biocom Biomedical Manufacturing Network BSMA

BMES-SJSU CSU-EB City of Fremont

Price of Admission


Today’s Price: 245

Important Dates


Registration before 2018-09-15T00:00:00.000+0000


Registration before

Registration before

Registration cost


Refund before 2018-09-21


Refund before

Refund Before

*Refunds will no longer be accepted after 2018-09-21

Registration Closed