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Marketing Manager

Position Summary:

We are seeking a Marketing Manager to cultivate new and thoughtful marketing initiatives for Biocom California’s public policy and advocacy leadership on behalf of 1,700 member companies and the life science industry in California. This position will report to the Associate Director of Marketing for Biocom California and will streamline communication between both the Marketing and Policy teams in a unified and supportive manner. The Marketing Manager will be responsible for planning and executing marketing strategies that showcase the value of Biocom California’s federal, state, and local policy initiatives. Key duties will include creating, distributing, and promoting content across multiple channels to educate a variety of key audiences about Biocom California’s policy positions.

Key Duties & Responsibilities

  • In partnership with the marketing team, create, monitor, and execute Policy marketing initiatives to ensure consistency in communication across Biocom California and alignment with the Policy team’s organizational goals.
  • Create, distribute and manage content across multiple channels to educate key stakeholders with marketing collateral, email marketing, advocacy campaigns, social media, blog, and op-ed articles, video, and events/webinar material.
  • Develop unique marketing relationships with external partners that enhance the efforts of the Biocom California Policy Department.
  • Work with Marketing and Policy teams to create thought leadership marketing content targeted to engage members in San Diego, Orange County, Los Angeles, and Bay Area.
  • Translate business and audience insights into marketing objectives and strategies.
  • Deliver presentations on campaign strategy, plans, and key performance analytics.
  • Create systems for benchmarking new member engagement and supporting retention efforts.

Desired Skills and Experience:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • 5+ years of related marketing experience. Experience in healthcare of life science industry preferred.
  • Experience using Salesforce or similar customer relation management (CRM) software.
  • Experience using Pardot or similar email marketing software.
  • High proficiency in MS Office (Word, Excel, Outlook, PowerPoint) and Adobe Design (InDesign, Illustrator, Photoshop), photography, and social media.
  • Organized, meticulous, and motivated.
  • Excellent listening skills, with the ability to understand the needs of the client and the intended audience.
  • Strong interpersonal, verbal, presentation, and written skills, with the ability to respond quickly when needed.
  • Ability to work with all levels of management.
  • Ability to adapt to change and balance daily contending priorities as the job requires.
  • Ability to embrace diverse points of view while encouraging an environment of inclusivity.
  • Ability to work both autonomously and in a team environment across multiple departments.
  • Strong organizational, time-management, and problem-solving skills and ability to meet tight deadlines

Biocom California is the premier life science industry association representing more than 1,600 member companies throughout California. The association focuses on initiatives that positively influence the growth of the life science industry, including capital formation, public policy, workforce development, group purchasing, and scientific discovery and development.

At Biocom California, we believe that a diverse workforce strengthens us as an organization and helps us to achieve our mission to accelerate life science success. This belief is a pillar of our business and is critical to our success. Our goal is that Biocom California is the place for talented people to bring their authentic selves to work, to have a great career and to deeply, positively impact our members and the greater life science industry.

To apply for this position, please submit your cover letter, resume, and salary requirements to [email protected].