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Careers

Marketing Manager

Reports to: Associate Director, Marketing

Summary:
The Marketing Manager position reports to the Associate Director of Marketing and be responsible for managing key marketing efforts to grow awareness of Biocom California’s public policy and advocacy leadership on behalf of its 1,300+ members and the life science industry in California.

Key Duties & Responsibilities:

  • Create and manage marketing campaigns and strategy that showcase the value of Biocom California’s federal, state, and local public policy initiatives to support the company’s member attraction and retention goals
  • Create, distribute and promote content across multiple channels to educate current members and prospective members, elected officials, regulators, and other key stakeholders about Biocom California’s policy positions. Content includes but is not limited to: marketing collateral, press releases, email or advocacy campaigns, social media, blog and op-ed articles, video, and events/webinar material beyond that which is being generated by the policy department at present.
  • Monitor and analyze performance of key marketing initiatives against behavioral goals, including conversion, digital engagement and brand health measures.
  • Deliver presentations on campaign strategy, plans, and key performance analytics
  • Develop unique marketing relationships with external partners that enhance the efforts of the Biocom California Policy Department
  • Work closely with the public policy team as they engage with key external partners and stakeholders to help build support for top issues that impact the life science industry.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Work Environment and Physical Demands:

The physical demands/conditions described below are representative of those that must be met/tolerated by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

  • When required, the ability to travel to various locations;
  • Work outside of the normal working hours such as early mornings, late evenings, and weekends;
  • Sitting at a desk for sometimes long and continuous periods of time;
  • Answering or making calls on the telephone for sometimes long and continuous periods of time;
  • Using a keyboard to perform research, and to communicate through written means for sometimes long and continuous periods of time;
  • Looking at a computer monitor for sometimes long and continuous periods of time;
  • Occasionally standing, walking, reaching, and stooping;
  • Lifting up to 20 lbs.; and
  • Exposure to various noise levels;

Qualifications

Incumbents must demonstrate the ability to follow policies and procedures as established in the Company’s Employee Handbook. Incumbents will also contribute to a positive work environment by behaving and communicating in a manner such that they get along with all constituent groups, co-workers, and management.

In addition, the education, experience, and other skills listed below are representative of the knowledge, skills, and/or abilities required.

Education

  • Bachelor’s Degree in Marketing, Business Administration, Communications or related field is required

Work Experience

  • Minimum of five (5) years’ experience in a marketing role and/or public policy role. Experience in the healthcare and/or life science preferred;
  • A thorough understanding of legislative processes at either the federal, state, or local level and how government policies affect business;

Key Skillset

  • Capacity to translate business and audience insights into marketing objectives and strategies
  • Strong analytical and creative problem-solving skills;
  • Self-motivated with a positive and collaborative attitude, strong sense of urgency with passion for life science and advocacy for innovation;
  • Ability to compellingly communicate a product or service, and envision how content could be presented or distributed effectively;
  • Excellent communication, listening, and presentation skills with the ability to build strong relationships with stakeholders to obtain results;
  • Strong computer skills with the technical aptitude to learn software programs; knowledge of Adobe or other common tools for creative professionals strongly preferred;
  • Knowledge of social media key performance indicators, trends and best practices and optimization of same;
  • Strong organizational, time-management, and problem-solving skills and ability to meet tight deadlines.
  • Ability to independently initiate, prioritize and complete diverse tasks efficiently and in a well-organized fashion; and
  • Ability to establish and maintain good working relationships with others in a fast-paced, team environment.

Equipment and Appliications

  • High proficiency in MS Office, including Word, Excel, Outlook, and PowerPoint; and
  • Working knowledge of all standard office equipment.

About Us:
Biocom is the premier life science industry association representing more than 1,300 member companies throughout California. The association focuses on initiatives that positively influence the growth of the life science industry, including capital formation, public policy, workforce development, group purchasing, and scientific discovery and development.

To apply for this position, please submit your cover letter and resume to [email protected].