fbpx Skip to main content

Vendor News Article

Catch up on the latest deals and news

Case Study: How Bluescape’s “Design in Real-Time” Capabilities Cut Project Time by 25 Percent

  • 2018-06-01
  • Author: Heather Ramsay

With most interior design projects, the timeframe from initial showroom meeting to installation takes months and months as ideas are refined and mockups approved. Price Modern recognized the opportunity to improve these processes with new, visual collaboration technology to help clients “see” what their spaces are going to look like virtually from the get-go.

The “Design in Real Time” Approach

Price Modern has a “process-first” philosophy when it comes to evaluating new technology, which means it’s not about the technology but rather all about the resulting process improvements. While the company has no shortage of cutting-edge software tools that simplify many aspects of the design process, the challenge of reducing follow-up time still needed improvement.

"Price Modern recognized the opportunity to improve these processes with new, visual collaboration technology to help clients “see” what their spaces are going to look like virtually from the get-go."

To address the challenge of time, Price Modern developed a “Design In Real Time” approach that front-loads much of the requisite collaboration time into the initial showroom visit. This approach combines the age-old mantra of “preparation is key,” with immersive visual collaboration software such as Bluescape and virtual reality to literally enable clients to visualize and design in real time.

The process still begins with bringing clients into the showroom to experience the furniture and office layouts first hand, but the Price Modern team pre-creates a virtual workspace for the client filled with floor plans, potential furniture, and finishes—everything they already know about what the client wants and some initial ideas. As clients react to pieces and ideas during the showroom walkthrough,

Price Modern designers capture this information and send it to the Bluescape virtual workspace. The tour ends at a large touchscreen video wall display with all of the client’s information and ideas in one place, and digital, so that teams can interact with the content as they refine ideas and designs.

“The Design in Real Time approach is a hands-on experience with the stakeholders in the room, and gives us the opportunity to take months and months of emails and communication and turn it into a very successful afternoon,” said Robert Carpenter, President of Price Modern.

“Having the Price Modern showroom in play next to the Bluescape wall allows people to go through and really test and move things around, and imagine a situation within their office so they can get a more real-time feel of what’s going on versus just looking at a picture,” said Ehren Gaag, Principal for Gensler, an architecture, design, planning, and consulting firm that works with Price Modern.

“The Design in Real Time approach is a hands-on experience with the stakeholders in the room, and gives us the opportunity to take months and months of emails and communication and turn it into a very successful afternoon.” – Robert Carpenter, President of Price Modern

“Wow Factor” and Results at Your Fingertips

Bluescape enables clients to engage directly with potential designs, layouts, and furniture choices. Anyone in the meeting can go to the Bluescape video wall and add digital notes, review floor plans, swap in different furniture selections, and more with the simple swipe of a finger. But the Bluescape experience is not limited to those in the Price Modern showroom. Remote team members participate by logging into the working session, with the same ability to interact with and add notes to the designs in the shared virtual workspace.

Price Modern has added virtual reality tools that allow clients to walk through proposed designs in their existing spaces. The VR experience is simulcast to the Bluescape video wall so everyone can participate and “see” exactly what the proposed design experience will look like.

For more on this Design in Real Time case study from Bluescape and Price Modern, click here.