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Enterprise, National and Alamo Brands Earn Top 3 Spots in J.D. Power Rental Car Satisfaction Study

  • 2017-08-22
  • Author: Heather Ramsay

All Three Brands of Enterprise Holdings Now Account For 37 Percent U.S. Airport Market Share

ST. LOUIS (Nov. 10, 2016) – For the fifth year in a row, the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands have secured the top three spots in the annual J.D. Power 2016 North American Rental Car Satisfaction StudySM. Enterprise Holdings, the world’s largest car rental company, owns all three car rental brands, which are operated through an integrated global network of 9,600 regional subsidiaries and franchise locations.

The Enterprise brand ranked highest in this year’s study and excelled in all six factors: costs and fees, pick-up process, rental car, return process, reservation process, and shuttle bus/van. This is the eleventh time that the Enterprise brand has received the highest score (in 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2012, 2014, 2015 and 2016). After Enterprise, the National brand ranked second and Alamo ranked third.

The annual 2016 study surveyed leisure and business travelers who rented vehicles at North American airports. Enterprise Holdings’ three car rental brands were the only ones to finish above the industry average.

“When we acquired National and Alamo in 2007, our airport market share in the U.S. accounted for approximately 28 percent,” said Christine Taylor, Executive Vice President and Chief Operating Officer of Enterprise Holdings Inc. “Today, our three car rental brands make up more than 37 percent of U.S. airport market share – a direct result of Enterprise, National and Alamo employees all coming together with a shared vision and a collective focus on customer service excellence.”

This kind of corporate culture – backed by a conservative, disciplined long-term approach to managing the business – has helped establish Enterprise Holdings as a world leader in the in the highly competitive car rental and travel industries. In fact, last week, Enterprise Holdings and its affiliate Enterprise Fleet Management announced results for fiscal year 2016 (ended July 31): total revenues grew by 8.1 percent to more than $20.9 billion and global fleet size increased to almost 1.9 million vehicles.

Leadership in the Airport Car Rental Market

During FY2016, Enterprise Holdings and its regional subsidiaries also continued to upgrade airport facilities and refresh vehicle makes and models throughout North American airports, with an average odometer reading of less than 14,000 miles and an age of about six months.

“We know delivering the best car rental service possible at the airport demands a consistent and superior effort on many fronts – and that includes investing in our infrastructure as well as our fleet,” Taylor noted. “Ground transportation options are more diverse than ever before, and we are proud to be able to offer the kind of transportation, service and reputation that both leisure and business travelers are looking for today.”

For example, Enterprise Holdings was awarded Best Fleet and Best International Car Rental from travAlliancemedia earlier this year. The Enterprise Rent-A-Car and National Car Rental brands also tied for highest customer experience among car rental companies in the 2016 Temkin Experience Ratings, and recently took home the top two spots for Travel + Leisure magazine’s World’s Best Awards in the car rental category. In addition, MONEY Magazine awarded Enterprise Rent-A-Car with its Platinum Best in Travel award, and Alamo Rent A Car with its Gold award. Enterprise Rent-A-Car also received the U.S. Travelers’ Choice Award from TripAdvisor.

“Our growth and recognition in the travel industry confirms that superior service and industry leadership go hand in hand,” Taylor said. “Every day, Enterprise, National and Alamo employees work hard to put customers first. And it sure shows.”

For more information about Enterprise Holdings Inc., visit www.enterpriseholdings.com.

This press release and car rental industry news are available in the Enterprise Holdings Press Room. The Enterprise Holdings Press Room also includes Fact Sheets for car rental brands and business divisions as well as awards and other reports.

About Enterprise Holdings

Enterprise Holdings Inc. – through its integrated network of regional subsidiaries and franchise locations – operates the Enterprise Rent-A-Car…
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