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Everyone knows that getting your product reimbursed begins and ends with your paying customers - beginning with understanding and responding to their needs, and ending with their agreement to pay for your product. But the process of getting your customers to agree to pay for your product also involves close collaboration between the two of you. Payers, whether private or public; hospital, insurer or individual, all want to have access to new technologies that bring meaningful clinical benefit and economic value. Your job is to not only generate and communicate evidence of this benefit and value - but also to help them agree to pay for your product.

Speakers:
Irwin L. Hurn, Partner, Tatum
Tony Grover, Director of Reimbursement, PhotoThera

Attendees at this fifth Reimbursement Educational Seminars will learn about how to work with your customers to achieve optimal market access, including:

Creating and Communicating Value Messages
• Developing a value story - and a publication strategy
• Translating health economic research into a value story
• Understanding the "practice economics" implications
• Reaching your audience - messaging reach and frequency
• Telling your story - who, when, where and how

Working with your Customer to Achieve Optimal Market Access
• Collaborative approaches to demonstrating value
• Helping your customers understand the "practice economics" of your new product
• Using payer's data to demonstrate value to them
• Working with experts to obtain optimal coding and coverage
• Reducing restrictions and expanding product use
• Risk-sharing programs - putting your money where your mouth is

When

Tuesday, September 14, 2010 8:00 a.m. - 10:00 a.m.

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Monday, September 13, 2010 12:00 p.m.

Where

BIOCOM - McGraw Boardroom 4510 Executive Drive, Plaza 7 San Diego, California 92121

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