Event Information
Social Media 2.0
We all know what Social Media is, now let's dig deeper. The life sciences industry has been painfully slow to adopt social media, citing FDA, internal regulatory affairs, SEC, or legal counsel as prohibitive. Are these concerns valid? How many companies are already beginning to utilize this space that you may not be aware of? Don't be left in the "cyber space dust" - find out HOW your company can stay competitive in this changing market...
Speakers:
Mauricio Minotta, Director of Communications, The Salk Institute
Peter Pitts, Partner and Director, Global Health New York, Porter Novelli
As a Porter Novelli partner and director of global health care, Peter manages the overall Porter Novelli health care team from the New York office. He works with executive teams globally and in each region to strategize the course of health care growth across the organization, and ensures delivery of Porter Novelli's value proposition to new and existing clients. Peter also serves as president of the Center for Medicine in the Public Interest, a think tank on public health care policy issues. From 2002 to 2004, he was the FDA's associate commissioner for external relations. His comments and commentaries on health care policy issues regularly appear in The New York Times, the Los Angeles Times, The Washington Post, The Wall Street Journal, the Financial Times, Health Affairs, The Boston Globe, The Washington Times, the Chicago Tribune, the Chicago Sun Times, The San Francisco Examiner, Investor's Business Daily, The Baltimore Sun, The Economist, Nature Biotechnology and The Journal of Life Sciences, as well as on BBC, Fox News and The NewsHour with Jim Lehrer, among others. Peter blogs daily at drugwonks.com, where he is read by more than 30,000 visitors every month.
Shari Roan, LA Times Health Writer
Click here to read articles by Shari Roan
Moderator:
Terri Somers, Director of Communication, BIOCOM
| When | Wednesday, September 23, 2009 7:00 a.m. - 9:00 a.m. |
 Add to Calendar |
| RSVP | Tuesday, September 22, 2009 12:00 p.m. |
| Where |
Marriott La Jolla 4240 La Jolla Village Dr La Jolla, California 92037 |
 Get Driving Directions |
| Planner | |