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Webinar-A Critical Look: Finally, Value-Based Insights Fitting into the Biotech Culture

When:

August 5, 2020 11:00 amAugust 5, 2020 12:00 pm (PDT)

Where:

WEBINAR

,

Registration Closed

How to build in value for your business insights operation and deliver asset or brand differentiation for maximum valuation


Biotech companies need to demonstrate the value of their asset(s) in order to optimize their partnerships or have a successful public offering. The market insights required to drive that valuation include a deep understanding of the market landscape, key unmet needs and how other molecules may fulfill those, and what a successful clinical trial design should look like. Shaping your target product profile in light of the external environment is a critical success factor for maximizing the value of your asset and/or company.


Key Elements:

  • New Product Planning: Helped define the product concept in a competitive environment and inform Phase I study (Small Biopharma)
  • Brand Planning: Informed a differentiated global positioning statement and strategies needed to reinforce across functional and stakeholder groups (Mid-Sized Biopharma)
  • Launch Planning: Informed go-to-market (GTM) strategy for client’s first-ever drug launch (Small Biopharma)
  • Marketed Brand Planning: Supported CEO board presentations with deep-dives into key competitor threats into information not in the public domain based on reliable intelligence (Mid-Sized Biopharma)
  • Established Brand Planning: Developed an intelligence and advisory program to define a medical affairs strategy for the global brand team (Large Biopharma)

Speakers:

Ben Doran, MSc, Vice President, Prescient Intelligence & Insight

Ben Doran.jfif

Jeanne Penn, MSc, Associate Vice President, Prescient Intelligence & Insight

Penn.jfif


Brought to you By:

Prescient Healthcare Group


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