CEO & Co-Founder
Martha Lawrence is a Health Care Executive with more than 25 years of experience in leadership and operations with national health systems including Hospital Corporation of America (HCA). Currently, Martha serves as CEO & Co-Founder of AccendoWave, a machine learning health care technology company that objectively measures and manages pain/discomfort. Previously, she served as President of Sequoia Healthcare Advisors, an advisory firm providing strategic innovation and investment advisory guidance. Earlier Martha served in national account sales with Sandoz Corporation (now Novartis) and in sales and marketing roles with National Medical Enterprises (now Tenet Healthcare).
Martha has a Master of Business Administration from the University of Southern California and a Bachelor of Science in kinesiology from the University of California, Los Angeles.
Martha serves as an advisor to Alliance to Advance Comprehensive Integrative Pain Management and as a board member for UCLA Technology Development Group, AccendoWave and Sequoia Realty Advisors.