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Moj Mahdara

Managing Partner & Co-Founder

Moj Mahdara is an entrepreneur, investor, and strategist known for scaling cultural movements into billion-dollar markets and backing outsider founders who change the rules.
Co-founder of Kinship Ventures with Gwyneth Paltrow, a next-gen consumer fund investing early in companies shaping the future of health, tech, identity, and lifestyle. Portfolio includes category leaders such as Olipop, Poppi, Magic Spoon, Public, and other high-growth consumer brands.
Invests at the earliest stages, supporting founders on go-to-market, platform distribution, and narrative strategy. Previously a partner at Intuition Capital, backing brands including Bonza, Chroma, Starface, and Feals.
As CEO of Beautycon, grew the platform to millions of community members in over 100 countries, partnering with brands including L’Oréal, Unilever, and Target.
Provides media intelligence and disinformation mapping for political candidates, governments, and cultural institutions across the U.S., Middle East, and Europe.
Named to Fast Company’s Most Creative People and The Hollywood Reporter’s Top 25 Digital Players; featured in Forbes, Business of Fashion, and Vogue Business.