Selling to hospitals is becoming increasingly difficult because the hospitals and healthcare systems are changing. There are many considerations that you may not have factored into your product development plan to maximize your chances for a rapid and successful launch. If you have software or any sort of wireless aspect to your technology, it is imperative that you understand how your software integrates within the hospital IT infrastructure. If you have any sort of capital equipment, you will need to understand that capital expense committees only meet during certain times of the year and have requirements that need to be met before purchasing decisions are made. Lastly, just because your device may be more cost effective than your competitors, don’t think that price is the only advantage you need for adoption.
Join us on Thursday, May 4th as we hear from featured speaker, Kevin Thompson, Chief Supply Chain Officer for Sharp HealthCare, as he shares his knowledge from the perspective of Sharp Healthcare, on the decision making process that hospitals go through when making a hospital purchase. This session is intended to help attendees understand the decision makers, the evaluation process for new products, and how decisions are made. This is a valuable opportunity to meet with your customer and understand the variety of factors hospitals and healthcare systems evaluate when making purchasing decisions.
Kevin Thompson, Chief Supply Chain Officer for Sharp HealthCare
To learn more about Kevin Thompson, click here.
8:00 am to 8:30 am | Breakfast & Networking
8:30 am to 10:00 am | Program